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Pinocchio: Up-to-date information from the field for effective planning production

June 2004

The Pinocchio company, a producer and distributor of textiles, has decided to equip field representatives with the Frontman system. By scanning the bar codes of articles from the collection in the catalogue, orders are entered quickly, accurately and simply into their business-information system while still in the field. This will speed up the transmission of orders, optimise production, reduce lead times and make it easier to plan future collections. In addition to collecting orders, the Frontman system will help manage sales on the road and allow the printing of necessary documents in the field.

At the Pinocchio company they are striving to make conditions as advantageous as possible for field representatives, who now have to deal with a great amount of paperwork. Information from orders and delivery notes has to be entered by hand into the business-information system later, creating a large amount of extra work. This is accompanied by unnecessary time delays and possible errors (Garbage In – Garbage Out). With the introduction of the Frontman system, the Pinocchio company will receive an efficient tool for supporting sales activity both in the field and back at the office. With the help of Frontman messages, the sales manager will continuously be able to keep track of all key information on articles, points of sale and visits. At the same time, representatives will have all the important information at their fingertips about customers, stocks (warehouses and transportation) and prices.

The Pinocchio company is aware of the importance of rugged equipment in the field, and this is why they have selected Symbol's PPT8800 terminal.


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Podravka Case Study
Podravka Merchandizing
13M food distribution
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