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| Merchandising
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Trying to attract the costumer to your products
 With
increasing market competition, distributors have to fight for
their place on the shelves (sometimes centimetres count). Often
this is the only real contact with the costumer, where
distributors can actually affect the sales of their products. It
is essential that you have powerful tools available to measure the quality of
product presentation and planning of the
future steps.
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Rapid response adaptation to changing market conditions |
Nowadays the market situation and its trends are quite difficult
to forecast, therefore it is important you can measure
market changes in time. And “in time”
means right now, as any delay means losing potential advantage over the competition. The time spent
on market analysis should be as short as possible to plan
further sales actions. Fast
information flow about market trends could be
easily brought up by using new technologies in the right
way.
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Carefully observing the competitors |
 Each
day new competitors pop up who fight for the customers'
attention. Therefore So it's very important to observe and track
the actions of your direct competitors. The importance of up-to-date
information is becoming more and more relevant. By using
advanced tools for tracking promotional and other actions, it
is possible to gain strategic planning advantage.
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Process optimisation |
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Good overview of current
market needs could be used for optimisation of own
processes to the current situation. Tools that are developed for
this purposes enable you to estimate the visiting frequency and
forecast the future demand, in order to effectively plan
production or distribution. This enables you to reduce the costs,
without neglecting individual customers. And that means
sales resources could be spent on other activities.
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