 One
glance at the shelves of any retail outlet is enough to realise
how important sales promotion activities have become. With the
quality and design of so many trademarks being almost equally
high, a fresh approach to sales promotion seems necessary if you
want your products to stand out. The many factors that can
create a competitive advantage include the positioning of
product on a shelf, the proportional representation of a product
in terms of quantity, the manner of placing it and so on. And a
sales representative is an ideal person for gathering data
needed to achieve the desired effect. Frontman system is so
flexible that it is left entirely to you to decide whether to
implement sales promotion tasks as an independent activity, or
to combine them with other routine tasks like delivery and order
entry. This module enables you to plan sales promotion actions
in advance, maintain an optimal frequency rate of visits,
transfer data immediately to the planning department and
generate extensive reports that are a prerequisite for strategic
planning.
What
are the advantages?
- Comprehensive information about the fast changing
situation in the retail market carefully planned actions
including sets of standard or occasion-specific questions to
be answered on the spot enable you to monitor the situation
on the regular basis.
- Evenly distributed care for customers the frequency of
visits is a piece of data automatically included in your
planning procedure so no customer is neglected.
- Timely planning and strategic decisions - extensive
reports and comparative analysis of the gathered data are a
vital tool in the hard-to-predict environment of todays
market.
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A process approach to increasing sales consists of the
following actions PLAN DO CHECK ANALYSE, which repeat
continuously. The Frontman System supports all of these actions
and allows the user to plan the actions in head office, perform
the data collection on the field, automatically transfer the
information to head office, check the work done on the field and
analyse the information gathered.
The Frontman Survey module is basically divided into 3
applications:
- Frontman PC Survey Designer
- Frontman Mobile Survey
- Frontman WebReports
Basic functions and advantages of the Frontman Survey
module
- Review of important customer information (contact,
financial, general, infrastructure
) before the visit
- Enter structured data into different forms (questionnaires,
shelve scans, polls
)
- Immediate transfer of collected data from the field
to head office via GSM/GPRS
- Two-way communication between field staff and head
office (e-mail, messaging
)
- Automatic and quick analysis of collected data from
the field
- Managing and tracking work on the field
- Improving efficiency of field work, data collection,
data processing and data storage
- Shorten the reaction time on market changes
- Reduce data retyping, paper and data processing
costs
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